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Marketing
We don't lecture about the responsibility of pet ownership. The message is at best boring and at it's worst condescending. Instead, we focus on our mission to save the lives of homeless pets, and good marketing plays an important role in achieving our goal.
Adelaide Pets Alive! focuses on fun, creativity, colour, movie posters and other nostalgic imagery.
We aim to have good quality images of the animal marketed for adoption and we try to capture their personality, qualities and needs.
We believe that fun and creative marketing leads to increased engagement, and this increases the chances of the animal finding a home.
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